AdMonitoring is a research project whose goal is to monitor the amount of money invested by advertisers into internet marketing campaigns. It is based on three processes: the declarations of participating media, on automated, independent monitoring of the rest of the internet market, and back checking of advertisers. Outputs comprise the most realistic information on the flow of advertising investments. This project is a key tool for evaluating existing as well as planned internet marketing activities.

Project´s description here (*.pdf)